Memorable sound is not only strong at the beginning. It knows the difference between a tail worth leaving and a tail that should disappear at once.
Written by 820eyesSEOUL
In Brief
Even a very short sound gets its attitude from the last few frames.
The closing sound settles the memory
In a notification or audio logo, the final note matters as much as the first. A tail that lingers too long interrupts the next action; one that cuts too fast can read like an error rather than a signal. The point where sound ends is the space that lets a person move on, and that space is where a brand’s calm is heard.
